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What is Action-Gating? And How Can I Use it to Drive Results on Facebook?
By now, you may have heard about Facebook’s decision to prohibit the practice of like-gating on its site. If you haven’t, here’s what you need to know: On August 7, Facebook announced an update to its...
View ArticleGet Found! 3 Ways to Stand Out Online and Attract New Customers
If I were to ask, “What is the number one source of revenue for your business?” I’m willing to bet current customers would rank pretty high on your list. When Constant Contact conducted a survey of...
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4 Ways to Use Facebook Ads to Achieve Local Success
If you’re using Facebook for your business, you’ve probably asked the question — are Facebook Ads really worth the time and money? It’s a fair question to ask. After all, you probably signed up for...
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How to Build a Successful Blog with Email Marketing
At Constant Contact, we are big believers in the power of using email marketing to help build a successful blog. This is something we talk about a lot when educating our small business customers, and...
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Facebook Tweaks News Feed to Expose Timely Content: What You Need to Know
Facebook announced new updates to its News Feed algorithm this week, designed to make the content users see in their feed more timely than ever before. One of the updates will make it easier for...
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5 Things You Need to Know When Advertising on Facebook
You’ve decided to run a Facebook Ad for your business. Maybe you have something big to promote, or perhaps you just want to test ads to see if they are really worth the investment. Either way, there...
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4 Email Marketing Tips From Successful Canadian Business Owners
October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In...
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30 Creative Email Ideas For Your Holiday Email Marketing
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to...
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7 Ghastly Mistakes that Can Turn You into a Ghost on Facebook
For a lot of small businesses, the challenge of building and maintaining an active community on Facebook is scary enough on its own. Combine that with some of the recent stories about the death of...
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7 Email Templates To Drive Results This Holiday Season
With the holiday season upon us, hopefully you’re already thinking of ways to stay in touch with your audience throughout this important time of year. If you’re like a majority of small businesses and...
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How To Create A Holiday Social Media Calendar
By now, you’ve probably heard about the importance of using social media to promote your business during the holidays, and throughout the rest of the year. You may have even seen some of the stats...
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7 Things to Consider Before Calling it Quits on Facebook in 2015
Recently, I saw a post on Facebook from one of my favorite local businesses that really caught me by surprise. The post was in response to recent news from Facebook that they will be limiting the...
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4 Email Marketing Goals To Set In 2015 (And How To Make Sure You Achieve Them)
No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes it easier to measure the results of your different marketing activities, and also provides the...
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What You Need To Know About Facebook’s New Call-To-Action Button
Facebook closed out 2014 with the announcement of a new call-to-action button for Facebook Pages. How it works With the new feature, admins can choose from a selection of call-to-action buttons which...
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15 Creative Ideas To Grow Your Email List
Growing an engaged email list is one of the most important parts of creating a successful email marketing strategy. And for a lot of businesses and organizations, it’s also one of the most...
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6 Mistakes that Can Get Your Emails Marked as Spam (Even if You’re Not a...
You’re not a spammer. You value customer relationships and work hard to build trust with your customer base. But even with all the work that you’re doing, you’re still seeing a handful of spam...
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How to Add Video to Your Facebook Marketing Strategy
If you’re on Facebook, you may have noticed a growing number of videos showing up in your News Feed. You’re not alone. According to Facebook, The amount of video from people and brands in the News...
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Rain or Shine…or Blizzard: How 8 Small Businesses Stayed Connected with...
Here in the Northeast, we are starting to dig out from Winter Storm Juno which dropped almost three feet of snow in areas of New England and New York. Harsh winter weather offers a valuable reminder...
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What is CASL?
CASL is short for the Canadian Anti-Spam Legislation that went into effect on July 1, 2014. What is CASL? CASL intends to protect electronic commerce in Canada by deterring damaging and deceptive...
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5 Questions to Simplify Your Marketing and Help You Reach Your Goals
Let’s face it — marketing isn’t always as simple as we’d like. While you probably know all about the different tools that are out there, and have likely experimented with different strategies for...
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