With the holiday season upon us, hopefully you’re already thinking of ways to stay in touch with your audience throughout this important time of year.
If you’re like a majority of small businesses and nonprofits, email marketing will play a big part in your holiday marketing strategy.
With email marketing, you have the ability to reach people in the place they go everyday — the inbox.
You can create a series of messages to promote your holiday offers, get the word out about your holiday fundraiser or events, or just keep customers updated on everything you have going on at your store or office as you head into the New Year.
Even if the holidays aren’t your busiest time of year, you can use email to wish your clients and supporters a happy holiday and set yourself up for success in 2015.
Creating beautiful holiday emails that drive results is easier than you might think.
We’ve created professionally-designed email templates that you can use to easily get your message out to your audience this holiday season. You can insert content — including text, images, and video, and customize your email to fit your brand.
Best of all, these templates will help save you time so you can get the results you want from your holiday marketing, without having your marketing get in your way.
Here’s a look at some of our new templates and how you can use them:
Small Business Saturday — Save the Date
Small Business Saturday is on November 29. You can use this Small Business Saturday template to invite customers into your store, and even add a special offer to encourage people to shop small.
Small Business Saturday — Thank You
Small Business Saturday is just the start of the holiday shopping season. Use our Small Business Saturday “Thank You” template to reach out to customers after the day is over. Use this as an opportunity to bring customers back into your store throughout the rest of the season. You can invite customers to an upcoming event or let them know about any sales or promotions you have planned.
Tip: If you’re participating in Small Business Saturday, make sure you’re giving customers the chance to opt-in to your email list. This is a valuable opportunity to reach new people and turn them into your next great customers.
Black Friday — Save the Date
Black Friday is on November 28.
While you may think of Black Friday as a shopping day for the “Big Guys,” there’s no reason small businesses can’t get in on the action as well.
Many of your customers will be happy to avoid the crowds, and will jump at the chance to shop small.
Consider sending a “save the date” email in the days leading up to the weekend.
Cyber Monday — Save the Date
Cyber Monday is on December 1.
Cyber Monday is one of the busiest online shopping days of the year. According to one recent survey, 62 percent of consumers expect to shop online on Cyber Monday 2014.
If your business wants to take advantage of this busy shopping day, email is one of the best ways to get the word out about your Cyber Monday offers. With our customizable template, you can easily insert details about your offer and link customers to your website to shop online.
Giving Tuesday
Giving Tuesday is on December 2.
Giving Tuesday is a national day of giving, following the holiday shopping weekend. This year, Giving Tuesday is celebrating its third year and if you haven’t participated in the past, now is your time to get involved.
Using our Giving Tuesday email template, you can encourage supporters to donate online and help you reach an end of year fundraising goal. You can also use Giving Tuesday as a way to raise awareness for all the great work your organization is involved in this holiday season.
Season’s Greetings & Happy Holidays
Even if you don’t have a lot to promote this holiday season, don’t miss the chance to connect with your audience as you head into the New Year. We’ve created two templates that you can use to wish customers and supporters happy holidays.
You can use these templates to send a message that thanks your audience for their support throughout the year, or even share some big news for the year ahead.
Season’s Greetings
Happy Holidays
