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5 Simple Strategies To Improve Your Email Open Rates
Email marketing works because it allows you to reach customers (and potential customers) in the place they go everyday — the inbox. But once you get to the inbox, how do you make sure your emails...
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How To Create A Website That Builds Credibility And Makes It Easy To Sell...
When you run a small business, time is one of the most valuable resources you have available. When Constant Contact surveyed small business owners and asked them how much an extra hour in their day...
View ArticleFacebook Tweaks News Feed to Give More Visibility for Friends: 4 Ways to...
Yesterday, Facebook announced three new updates to its News Feed algorithm which are expected to provide greater visibility for posts from your close friends in the Facebook News Feed. The updates are...
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How Often Should You Email Your Customers?
Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they aren’t feeling...
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How To Build Vendor Relationships And Increase Sales With Email Marketing
Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based...
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29 Reasons To Use Email Marketing (As Told By Small Business Owners)
Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest...
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How To Use Email Marketing To Build Your Membership Organization
The Chicago Network was founded in 1979 to foster connections among Chicago’s women leaders. Through these connections, the organization now also plays an active role in cultivating the next...
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How to Design Emails for Small Screens and Short Attention Spans
How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more than 65 percent of all emails are opened on a...
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3 Things Smart Business Owners Do To Grow Their Email List
How many people walk into your store or office each day? What about your website or social media pages — how many people visit you there? People are discovering and interacting with your business...
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The Ultimate Guide to Growing a Massive Email List
How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list? What if you could double, triple, or even quadruple that number? What...
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3 Reasons to Use Facebook Ads to Promote Your Emails
By now, you probably know that sharing your emails on Facebook is a great way to reach a wider audience and get more from the messages you’re sending out. When you share your emails on Facebook,...
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4 Benefits Of Using Your Smartphone To Run Your Email Marketing
There’s no denying that devices like smartphones can make your life easier. They can help you stay in-touch with the people you care about, get answers to your questions, and keep an eye on everything...
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10 Things You’re Missing Out On By Using A Personal Email Account To Do Your...
If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are...
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5 Things Your Email Must Have If You Want To Promote It On Facebook
Imagine if you could extend the reach of your email beyond your email list. Imagine if the people you were able to reach were completely new to your business, but also had a ton in common with the...
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3 Tips For Growing Your Email List On Social Media
If you’re already on social media, you know it’s a valuable tool for reaching new customers. But to get the most out of your social media marketing, you need to take that next step to get your fans...
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7 Email Newsletter Design Mistakes You Don’t Know You’re Making
One of the best things about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if you don’t consider yourself an expert designer. With...
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5 Things Small Business Owners Already Know About Being A Marketer
Of the many hats small business owners wear on a daily basis, “marketer” probably isn’t the one you look forward to wearing the most. In fact, marketer may be the hat you keep tucked away in the back...
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How Purchased Email Lists Can Destroy Your Email Marketing
On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale....
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5 Things Angels Look for in an Investment Opportunity
Are you thinking of approaching an angel investor to put money into your start-up or to help you scale up? Before you start contacting local angels, you should understand what they look for so you...
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28 Ideas For Your Holiday Email Marketing
Is email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why: Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber...
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What Would You Do If Your Facebook Page Disappeared?
On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it seemed to vanish into thin air....
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15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully you’ve prepared your store or office to make sure you’re providing the best...
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4 Things Your Welcome Email Must Do (and Probably Doesn’t)
As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone...
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10 Things to Do When Getting Started on Twitter
Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next...
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Holiday Marketing Prep: 8 Tips for Email And Social Media
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials,...
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