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How Collecting the Right Information Can Make a World of Difference at Your...
If you run events for your business or organization, chances are you already know how valuable having the right information from your attendees can be. This information can help you find the right...
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Twitter Generates 86% of Leads for B2Bs on Social Media … And Other Hot Topics
If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media. This is especially true for B2Bs, whose target audience...
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What Small Businesses Need to Know About the New Facebook News Feed … And...
A lot has changed in the world of Facebook since it redesigned Pages and Profiles with the introduction of Timeline at the start of last year. But none of those changes have been more significant than...
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A Simple Strategy for Asking the Right Questions Before Your Next Event
These days, small businesses and nonprofits have really started thinking differently about the way they approach planning, hosting, and promoting events. This is especially true when it comes to event...
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From Paper Menus to Rich Digital Listings: How Summer Kitchen Café Evolved to...
Unless you’ve been hiding under a rock for the last few years, you know that the way consumers find local businesses has fundamentally changed. This is something that all local business owners need to...
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Are You Offering a Memorable Experience Before, During, and After Your Event?
Take a minute to think about the best event you’ve ever been to. Maybe it was a fundraiser, a dinner party, an industry conference, or even a sporting event. Think about the experience you had at that...
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Ask an Expert: What Small Businesses Can Learn from the Social Media Presence...
If you’ve been logging on to Twitter over the last few weeks, there’s a good chance you’ve seen the hashtag #SXSW pop up on at least a few occasions. If you don’t know, #SXSW is the official hashtag...
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Facebook Updates Its Policy On Cover Photos … And Other Hot Topics
Since introducing Timeline for Pages back in 2012, Facebook has had some strict limitations on what businesses and organizations can and cannot put in their Facebook cover photo. At the end of 2012...
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75% of Facebook Post Engagement Takes Place in the First 3 Hours
A lot can happen on social media in three hours. Whether it’s 50 million tweets being sent on Twitter, 5 million photos being uploaded to Instagram, or 12,960 hours of new video being added to...
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It’s Time to Hop Off the Social Media Treadmill and Try Something New
Like a lot of people, I share somewhat of a love/hate relationship when it comes to going to the gym. (Actually, if I’m being completely honest, the relationship would be more accurately described as...
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Ask an Expert: How to Get More Out of Pinterest with the New Pinterest Analytics
With spring finally here, it’s time to start digging into some of those projects you’ve been putting off all winter. Whether it’s finally getting around to finishing something around the house or...
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80% of Smartphone Users Check Their Phones Before Brushing Their Teeth … And...
What’s the first thing you do when you get out of bed each morning? Brush your teeth? Feed your dog? Take a shower? How about check your phone? Don’t worry—you’re not alone. A new study from IDC...
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How Your Click-Through Rates Can Help You Create More Effective Email Content
“Clicks can tell you a lot about what type of content your readers are most interested in. If someone opens an email, reads a piece of content and clicks a particular link; that’s a good indication...
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90% of Consumers Say Online Reviews Impact Buying Decisions … And Other Hot...
Over the last few years, many small business owners have developed a love-hate relationship with online reviews. On one hand, when you consider the popularity of sites like Yelp, TripAdvisor, or...
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Does Your Content Have the Thank You Factor?
In today’s content marketing industry, it’s no longer about who has the biggest budget or in most cases, the loudest voice in the room. It’s about the businesses that create meaningful content that...
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Email is Now the Top Activity on Mobile … And Other Hot Topics
These days, you don’t have to travel far to realize that mobile activity has reached an all-time high. Whether you’re in the office, out to lunch, or just walking down the street, it’s tough to find a...
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How to Use Your Smartphone to Grow Your Email List
These days, it’s hard to find something you can’t do on a mobile device. Want to watch your favorite TV show while running on the treadmill and monitoring your heart rate all at the same time? There’s...
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LinkedIn Profiles Finally Get Visual … And Other Hot Social Media Topics
When it comes to social media, LinkedIn hasn’t always been perceived as the most exciting place to visit. It’s not their fault. After all, it’s not easy to make an online resume, which is primarily...
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How to Create Mobile-Friendly Emails that Inspire Action
Boloco is a business that knows a thing or two about inspiration. From their globally inspired menu, to their commitment to delight and inspire every customer that walks through their doors,...
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Why Mobile Should Simplify Your Email Marketing Not Complicate It
Over the last few weeks, we’ve been talking a lot about mobile-friendly emails. From simple strategies that will help you create mobile-friendly emails, to data that supports why mobile needs to a...
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