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Is it Time to Rethink Your Email Marketing?
Over the last few years, people have started to think differently about the ways in which they access information online. With the majority of Americans now using smartphones and almost a third of...
View ArticleGoogle+ Gets a Major Redesign … And Other Hot Topics
These days, it seems like major redesigns have become just another part of life on social media. But while all this change can certainly be frustrating, more often than not something good does come out...
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How To Make The Change To A Mobile-Friendly Email
We all know that change can be difficult. It’s true in life and it’s certainly true when it comes to marketing your business or organization. You find something that works, you invest time, energy,...
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B2B Email Marketers Are Serious About Relevant Content … And Other Hot Topics
What are you doing to improve your email marketing in 2013? That was the question presented to more than 400 B2B marketers in a recent study from BtoB Magazine. For nearly half of respondents, finding...
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How Do I Turn Facebook Fans into Paying Customers?
This is a question small business owners have been asking themselves for as long as Facebook has existed as a marketing platform. It’s also a question that Nadia Roch wanted to answer when she helped...
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How and Why Small Businesses Grow Their Email List [New Data]
If you’re using email marketing for your small business, you know how valuable growing your email list can be. As your list grows, so does the likelihood that your target audience will receive your...
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5 Tips for Your Next Email Blast
Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are 5 simple tips for your next email blast, or eblast. 1. Don’t...
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4 Simple Strategies for Long-Term Social Media Success
If you’re like the majority of small businesses now using sites like Facebook, Twitter, Pinterest, or LinkedIn to help build relationships and reach new customers, you know that sometimes social media...
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4 Easy Ways to Create Mobile-Friendly Email Buttons
I think we can all agree that at times, trying to click on a link, if you’re on a smartphone or tablet, can be a frustrating experience. If you don’t agree, than you probably haven’t tried it. (Either...
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It’s Official: Hashtags Have Arrived on Facebook … And Other Hot Topics
If you’re a social media user who still doesn’t know what a hashtag is, it’s time for you to learn something new. What is a hashtag? A hashtag consists of words or phrases (with no spaces), preceded...
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What Small Businesses Need to Know About Video on Instagram…And Other Hot Topics
Five months have passed since Twitter made its entrance into the world of online video with the introduction of Vine, a video-sharing app that lets users shoot and share 6-second social videos. With...
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Why Do People “Like” Brands on Facebook? And Other Hot Topics
It’s a question that’s as old as social media marketing itself: “Why do people “Like” brands on Facebook?” What is it about some pages that get thousands of fans, while others struggle to make an...
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4 Content Marketing Secrets Every Small Business Owner Should Know [Q&A]
When I sat down with Matt Ward, President/CEO of inConcert Web Solutions, I wasn’t expecting content marketing to be the focus of our conversation. Matt is a Constant Contact Solution Provider, best...
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Don’t Let These 4 Mobile Marketing Misconceptions Hold You Back
If you’ve been reading our blog over the last few months, you know that we haven’t exactly been shy when it comes to talking about mobile. We can’t help it! Mobile presents a huge opportunity for...
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4 Nonprofit Emails that Look Awesome on Mobile
With 43 percent of all emails now being opened on a mobile device, nonprofits need to start thinking differently about the way they approach their email marketing. The inbox has changed, along with...
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21 Mobile Marketing Resources for Small Businesses and Nonprofits
On Tuesday, July 23, 2013, we are hosting our first-ever mobile marketing webinar, “Making the Case for Mobile.“ In this one-hour session, we will cover: Why you can’t ignore mobile even if you think...
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3 Things You Can Do Today to Grow Your Business Tomorrow
Summer is an important time of year when it comes to your online marketing. Whether you’re in the middle of your peak season or gearing up for a busy fall, the investment you make it your marketing...
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59% of Yelp Searches are Done on Mobile … And Other Hot Topics
With the dog days of summer now upon us, it’s a great time to start planning for the upcoming fall season. One of the biggest questions you’ll want to ask before the leaves start falling from the...
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How To Use Exclusive Content To Grow Your Facebook Page
By now you’ve probably heard that offering something a little extra is a great way to attract new fans to your Facebook Page. You come up with a great offer, you promote it through your existing...
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How 5 Small Brands Used Shark Week to Market their Business
As you may know, Shark Week is a week-long series of TV programs completely dedicated to the topic of sharks. The series has been taking place on the Discovery Channel since 1987, but has become...
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