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Create the Perfect Offer: 4 Questions You Need to Ask First
Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or...
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10 Ways You Can Use Images to Bring Your Emails to Life
Every day, consumers like you and I receive emails that are easy to overlook. And it’s not that the emails are bad or that they don’t have something to offer. In most cases, these emails have plenty...
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If You Can Do Fantasy Football, You Can Do Email Marketing
This may come as a surprise, but if you’re playing fantasy football, you already have the skills and knowledge necessary to be successful at email marketing. Trust me, I know it sounds crazy. What...
View Article5 Reasons You Should Start Using Images In Your Next Email
(Can’t see the video? View it here.) “Of all of our inventions for mass communication, pictures still speak the most universally understood language.” -Walt Disney Images have been helping marketers...
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Two-Thirds of Shoppers Use Social Media to Find the Perfect Gift…And Other...
According to a recent survey from Crowdtap, 64.8 percent of consumers use sites like Facebook, Twitter, and Pinterest when searching for the perfect gift. The survey, which looked at responses from...
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How to Overcome the Two Killers of Small Business Marketing Success
“Time and content — those are the two killers that make it difficult for a small business to get started with online marketing. It’s not the learning curve that comes with using the tools, because I...
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Twitter Files for IPO, Now What?…And Other Hot Topics
On Thursday, Twitter made an announcement that many had been anticipating for quite some time. We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an...
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4 Warning Signs That Your LinkedIn Posts Won’t Have An Impact
Whether you’re using a LinkedIn Profile to promote your personal brand or a LinkedIn Company Page to engage with customers and clients, it’s never fun to see your LinkedIn post fall flat on its face....
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5 Unexpected Benefits of Using Twitter Search
If you’re only using Twitter to promote your own content, you’re really missing out. While it’s certainly good for that, it’s also a valuable discovery tool as well. There are more than 400 million...
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Improve Your Open Rates with One Simple Tweak
You’ve been doing everything right. You picked and customized the perfect template. You came up with an exciting piece of content and added an effective call to action. You even did some testing to...
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6 Places You Can Look for Online Marketing Help
When we talk to small businesses and nonprofits about online marketing, one of the things we hear all the time is that people just don’t know where to turn when they’re in need of help. They want to...
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7 Ways You Can Take Control of Your Online Listings
The ways consumers find new businesses has changed a lot in recent years. In addition to search engines like Google or Bing, consumers are using city guides like Citysearch, review sites like Yelp,...
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How to Fix Unwanted Facebook Typos…And Other Hot Topics
Facebook is finally making it easier to fix unwanted typos on your Facebook Page. With the new “Edit Post” feature, Facebook will give users the ability to make changes within the text of a post after...
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How To Respond To Tweets On A Regular Basis (Without Being On Twitter All Day)
By now you’ve probably heard that it’s important to respond to customer comments, questions, and complaints when using Twitter to market your business. Sounds simple enough… Someone has a question,...
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How to Convert Your Facebook Profile to a Facebook Page Without Losing All...
If you’re using Facebook Profile to market your small business, you’ve probably been told at least once that it’s important to convert your Facebook Profile to a Facebook Page. You’ve probably also...
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6 Guaranteed Ways to Improve Your Holiday Marketing Results
There’s nothing small about the holiday season when it comes to small businesses. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take...
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5 Email Marketing Mistakes that Could Cost You Big This Holiday Season
With big shopping days, like Black Friday (Nov. 29th), Small Business Saturday (Nov. 30th), and Cyber Monday (Dec. 2nd) right around the corner, now is the perfect time to start planning your holiday...
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Holiday Email Marketing: How to Save Time, Reduce Stress, and Still Get Great...
If you’re a small business owner preparing for the upcoming holiday season, you probably have at least a few of these things at the top of your holiday marketing wish list: You want more time to do...
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30 Holiday Shopping Stats That Every Small Business Owner Needs to See
I have to admit: for me, getting things ready for the holidays is generally a last minute affair. I’m one of those people you’ll see running from store to store in the third week of December trying to...
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A World-Series-Caliber Email Marketing Lineup
Here in Boston, we’re excited to see the Red Sox head back to the World Series to play the St. Louis Cardinals! We’re so excited that we thought we’d dig into the vault and bring back one of our...
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