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3 Questions You Need to Ask When Choosing the Perfect Image [Video]
Using images in your online marketing is a great way to engage your customers, prospects, and supporters. But if you’re choosing the wrong images, you could have just the opposite effect. How can you...
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Make the Most of the Holidays with These Email Templates
If you own a small business that relies on the holiday season, you know that the next few months are going to be a very busy time for you and your staff. With so much riding on the next few months, you...
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Facebook Adds Five-Star Ratings to Pages…And Other Hot Topics
For small businesses, online ratings are nothing new. Whether you have a retail store listed on Yelp, a restaurant with reviews on Trip Advisor, or a service business partnering with Angie’s List —...
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From Worst to First: How to Find the Right Partner to Turn Your Marketing Around
Here in Boston, we are still riding high after an incredible World Series victory by our beloved Boston Red Sox. Even for non-baseball fans, the accomplishments of this year’s team are something to be...
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15 Subject Line Examples for Your Holiday Email Marketing
If you run a small business, it’s unlikely that “writing perfect subject lines” is anywhere near the top of your holiday to-do list. And why would it be? You have much more important things to be...
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Retailers Continue to Cash In on Pinterest…And Other Hot Topics
If you own a retail business, you’ve probably heard that Pinterest has a lot of potential when it comes to promoting your products and attracting new customers. Pinterest delivered some big results for...
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35 Creative Ways to Use Images on Facebook
You may have heard (or maybe seen) that pictures can drive big engagement on Facebook. It’s true. According to Facebook, images receive 120 percent more engagement than text-only posts. This is great...
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Agree or Disagree? Instagram Named Best Network for Brands in 2013
This week, a new study from the business analytics company SumAll revealed that Instagram was the best platform for brands in 2013. For the study, SumAll looked at data from brands on social media...
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5 Resolutions to Improve Your Email Marketing in 2014
When it comes to New Year’s resolutions, it’s safe to say that most of us don’t have a perfect track record. According to one 2013 survey, just 8 percent of people actually see their resolutions all...
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Do I Need a Personal Profile to Create a Facebook, Twitter, LinkedIn, or...
For a lot of small business owners, social media is used primarily for marketing purposes. Maybe you’re not interested in using Facebook or Twitter in your personal life, or maybe you just don’t have...
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What Nonprofits Need to Know About the New Facebook “Donate Now” Button
Earlier this week, Facebook announced a new donation feature that will give nonprofits the ability to collect donations right on their Facebook Page. How does it work? Nonprofits can permanently add...
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10 Email Marketing Lessons from Successful Small Businesses
Here at Constant Contact, we never miss a chance to celebrate the success of our customers. Their success is not only an inspiration to us, but it’s also an opportunity to teach and inspire other...
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One Benefit of Having a Facebook Page That Most Business Owners Overlook
By now, most business owners have been exposed to the many reasons why being on Facebook is a good idea. From the vast reach of its audience to the number of tools Facebook offers businesses to help...
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YouTube: A Hidden Gem of Online Education
With 100 hours of video uploaded to YouTube every minute of the day, it’s hard to think of something you can’t find on YouTube. And it’s not just videos of cute animals and dancing babies that are...
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What Small Businesses Need to Know About the New Twitter Image Preview
If you’re already using Twitter, you’ve probably noticed that things have gotten a lot more visual over the last few months. Twitter recently announced a change to the way images are displayed on the...
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Making an Inventory of All the Places Customers Find You Online
In my house growing up, I could always tell it was “takeout night” when I saw the yellow phone book and a pile of paper menus sprawled out on the kitchen counter. That phone book and its accompanying...
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How to Get Your Business to Show Up on Google
Every business, no matter how big or how small, has a relationship with Google. That’s because search engines like Google are one of the most widely used tools that consumers use to find answers...
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A Simple Strategy for Writing Your First Series of Blog Posts
Getting started with blogging isn’t easy. Anyone who tells you otherwise either hasn’t done it or probably doesn’t understand how busy you are. And while starting a blog can be challenging, with the...
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Simplifying SEO for Small Business: 9 Questions with an SEO Expert
If you’re like most small business owners, figuring out how to make search engine optimization (SEO) work for your business can seem like a daunting task. Just the term “search engine optimization” can...
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I Already Have an Email Newsletter — Do I Really Need a Blog for My Business?
When you run a small business, the last thing you need is to have another item added to your marketing to-do list. It’s no surprise then that when the topic of starting a blog comes up, you’re not...
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