If you own a small business that relies on the holiday season, you know that the next few months are going to be a very busy time for you and your staff.
With so much riding on the next few months, you can’t let anything stand in the way of getting things done.
To help you make the most of this important time of year, we created a number of customizable holiday templates that you can use to get your email campaigns out the door.
Here’s a look at all of our holiday templates:
Kick off the shopping season with our “Black Friday” templates
While you may think of Black Friday as a shopping day for the “Big Guys,” there’s no reason small businesses can’t get in on the action as well.
One recent study found that 55 percent of consumers plan to hit the stores to do some shopping on Black Friday 2013 (November 29th). You can attract customers to your store with a great offer or a special promotion of your own.
These two templates will make it easy to promote your offer with a great-looking holiday email:
Save the Date
Black Friday Sale
Want to use one of these templates? Search “Black Friday” when you’re ready to select a template.
Encourage people to “shop small” on Small Business Saturday
Last year, consumers spent an estimated $5.5 billion at locally-owned stores and restaurants across the U.S. on Small Business Saturday.
This year, millions of consumers are expected to participate in this important shopping day.
With so many consumers looking to discover new businesses, you’ll need a plan to get them through your door and a strategy to bring them back throughout the rest of the year.
We created templates to help you do both.
Consider using this template to promote your Small Business Saturday offer.
Don’t forget to include information about your hours and location.
During the big day, make sure you’re taking steps to grow your email list. Put out a paper sign-up sheet, and let people know what they can expect from signing up.
When the big day is finally over, send out a thank you email with information about your plans for the rest of the holiday season.
This is a great opportunity to promote any other offers you have planned or highlight any special services you have available (free shipping, complimentary wrapping, etc.)
Want to use one of these templates? Search “Small Business Saturday” when you’re ready to select a template.
Bring things online for Cyber Monday
For business owners who don’t know, Cyber Monday is the Monday following Thanksgiving. It’s the day where consumers do a majority of their shopping online.
Last year, online sales on Cyber Monday were up 30 percent from 2011.
But you don’t have to be a big-name online retailer to participate in Cyber Monday. If you have an e-commerce side to your business, you can come up with an offer of your own and promote it to your list of email contacts.
Here is our “Cyber Monday” email template:
Want to use this template? Search “Cyber Monday” when you’re ready to select a template.
Even if you don’t have an e-commerce business, there are ways that you can take advantage of this busy shopping day. One of the best ways is to create an offer that can be purchased online and redeemed in-store.
If you own a retail store or restaurant, you may want to run a local deal offering a discount on gift certificates. With SaveLocal from Constant Contact, you can easily control the terms of your deal and promote it to your list of email contacts.
Here’s an example from a small business that ran a local deal last holiday season and had some great results.
Want to create a local deal or coupon with SaveLocal? Click the “Offers” tab in your Constant Contact account.
Ready to get started?
This fall we are offering a free live webinar, “Holiday Promotions Planning and Design.” Our team of experts will teach you how to plan a successful holiday promotion, and will answer all of your holiday marketing questions.
Not a Constant Contact customer? Start your free 60-day trial today!
