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5 Ways to See How New Customers are Finding Your Business
If you’ve visited our blog in the last few weeks, or are subscribed to our Hints & Tips newsletter you may have noticed that we’ve been talking about the ways people find small businesses online,...
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5 Tips To Increase Your Email Deliverability
You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a...
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How to Use Social Media to Build an Audience for Your Business
Thanks to social media, small businesses have never had more tools to help build their audience. Knowing that is the easy part. Knowing how to use these tools effectively — that’s where things get a...
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What People Think About When They Find Your Facebook Page
I came across a sign for a local landscaping company while walking my dog the other day. It was stuck in the lawn in front of one of my favorite restaurants. The sign itself wasn’t anything out of the...
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How To Create A Social Media Posting Schedule
You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing....
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[Q&A] How to Use Guest Blogging to Grow Your Blog and Your Business
“I see guest blogging like being invited to perform at Carnegie Hall — you have the opportunity to perform on a very important stage. You have to submit your best work, because lots of people are...
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3 Things You Can Do To Tidy Up Your Online Presence
While it may not feel like it in most of the country — especially not here in the Northeast — spring is just a few weeks away. And that can only mean one thing: spring cleaning. In addition to...
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Understanding Where Your Information Comes From Online
Back in college I worked for three years as an assistant manager at a locally-owned natural food store. The store shared a similar name as a popular big-name clothing retailer, and at least once a...
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Why You Need to Show Your Work
In math class growing up, I was constantly being told to show my work. I hated math. But what I didn’t realize was that showing my work wasn’t just about proving I knew my stuff. It was giving me the...
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How to Prepare for When New Customers Discover Your Business
Earlier this month, I found myself sitting in a crowd at the South By Southwest Interactive Festival in Austin, Texas when I overheard a woman talking about a taco that changed her life. In her own...
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15 Helpful Resources For Using Images On Social Media
When you’re scrolling through the feeds on your social networks, what’s the first thing to catch your eye? I’m willing to bet it’s an image. It could be a photo of a familiar location, an image shared...
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Why No One Cares About Your Offer (And What You Can Do to Fix It)
Think about an offer you’ve received and acted on in the past. What do you remember most about it? For me, it’s not the details of the deal or the content of the promotion that stands out. It’s the...
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5 Ways to Give Your Contact List More Visibility on Social Media
If someone has decided to “like” you on Facebook, follow you on Twitter, or connect with you on LinkedIn but hasn’t signed up to receive your email newsletter or announcements, it may be because...
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Get Customers to Come Back Again and Again: 5 Things You Should Try
Every morning, my dog Zoe and I start the day with a walk down Main Street in my hometown. Despite only a handful of stores being open at that time, Zoe stops in her tracks when we pass the local pet...
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A Missed Opportunity No Business Can Afford
Did you hear the story about the Wheel of Fortune contestant, who guessed every letter in the puzzle, but still managed to miss his chance to win $1 million by mispronouncing one word? What a missed...
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10 Things You Need to Do When Getting Started on Instagram
You’ve heard all the reasons why Instagram is a great tool for small businesses. Maybe you’ve even signed up for Instagram for personal use. But do you know what it takes to set up an Instagram for...
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10 Mobile Habits Guaranteed to Help You Do More Business
By now, you’re probably familiar with all the things you can do on your smartphone that get in the way of being productive. But did you also know there are things you can do on your device that will...
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2014 Small Business Summer Reading List
Summer is here. And while you may not be able to spend your days sitting on the beach, it’s still a great time to learn something new to improve your marketing, and help you do more business. In...
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How To Create Marketing Messages People Will Look Forward To
I never thought I would find myself looking forward to receiving emails from a yoga studio. I’ve never done yoga. I don’t know anything about yoga. And something tells me I wouldn’t be very good at...
View ArticleAre You Getting the Most You Could Be from Your Email List?
Let’s start out by facing a tough reality: most small businesses — even the most successful ones — aren’t getting the most they could be from their email list. It’s not that they’re not working hard or...
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